Who we are
We're B2B sales experts revolutionizing higher education enrollment, led by Walter Rivera, a seasoned entrepreneur with over a decade of experience in high-stakes sales environments.
Our unique approach applies proven enterprise sales strategies to transform admissions teams into high-performing enrollment forces. By blending cutting-edge business tactics with a deep understanding of higher education's challenges, we offer a fresh perspective that traditional enrollment consultants can't match.
What we do
Reframe Mindset
We transform admissions teams into effective sales forces.
Sales Training
We equip staff with B2B enterprise sales techniques.
Prospect Engagement
We revolutionize prospect outreach using corporate sales strategies.
Why It Works
College recruitment isn't just about marketing - it's about sales. Our approach works because it recognizes the parallels between B2B sales and college admissions:
- Complex Decision-Making: Like major business purchases, choosing a college involves multiple stakeholders, long consideration periods, and significant investment.
- Value Proposition: Colleges, like businesses, need to clearly articulate their unique value to stand out in a crowded market.
- Relationship Building: Successful enrollment, like B2B sales, relies on nurturing leads and building trust over time.
- Data-Driven Strategies: Both fields benefit from analytics to identify promising leads and personalize outreach.
Our Process
Assessment and Strategy Development
We start by thoroughly analyzing your current enrollment strategies, outcomes, and challenges. Based on our findings, we create a customized B2B sales plan tailored to your institution's unique strengths and goals.
Team Training
We provide comprehensive training to your admissions team, equipping them with advanced B2B sales techniques and mindsets.
Implementation
We guide your team in applying new sales strategies and approaches, focusing on maximizing effectiveness with existing resources.
Ongoing Optimization
We continuously monitor results, gather data, and refine our approach to maximize your enrollment success over time.
Campus-Wide Engagement: The Key to Hyper-Personalization
In today's competitive enrollment landscape, hyper-personalization goes beyond tailored messages - it's about who delivers them. We teach your admissions team how to orchestrate a campus-wide approach to student recruitment:
- Faculty Involvement: We'll show you how to engage professors to connect with prospective students in their fields of interest, offering authentic insights into academic life.
- Alumni Ambassadors: Learn to leverage your alumni network effectively, matching graduates with prospects based on career paths, interests, or backgrounds.
- Student Advocates: Empower current students to share their experiences, creating peer-to-peer connections that resonate deeply with potential enrollees.
- Staff Specialists: Involve staff from various departments to address specific concerns, from financial aid experts to career services professionals.
- Leadership Touchpoints: Strategically involve deans or even the president in high-value prospect engagement.
